Posted on 13th Oct 2016
Pioneer Era (1873 - 1898): The earliest United States Postal Cards were those issued by the post office. Distribution of those cards started on May 12, 1873. The first commercial postcards produced in this country were sold at the Columbian Exposition in Chicago Illinois in 1893. These were the first privately printed souvenir postcards.
Private Mailing Card Era (1898 - 1901): American publishers were allowed to print and sell cards marked "Private Mailing Card, Authorized by Act of Congress on May 19, 1898." Required 1 cent postage. The back of the card was for the address only, messages had to be written on the front.
Undivided Back Era (1901 - 1907): The government granted private printers the right to use the term "Post Card" on the back of private postcards on December 24, 1901. The back was still for the address only. Most picture postcards of this era had a white space a the bottom or to the side of the picture where the name of the sender and a short messages could be written. The publication of Real Photo Postcards started during this era. During this era, other countries started to allow the use of divided back postcards (allowing a message on the address side). England was the first to allow divided back postcards in 1902, France followed in 1904, Germany in 1905, and finally the United States in 1907.
Divided Back Era (1907 - 1914): Postcards with a divided back, allowing for writing on the address side, were allowed in March of 1907. The postcard collecting hobby flourished during this time. In an age without radio or television, picture postcards offered an inexpensive and accessible view of the world. Up to this point, most postcards had come from Germany. Germany was more advanced in lithographic printing and the early German printed cards are of exceptional quality. With the World War, however, postcards had to come from England or the United States.
White Border Era (1915 - 1930): Most of these were printed in the U.S. A white border was left around the picture during the printing process to save on ink costs. The descriptions printed on the back of the postcard got a little longer during this era. These postcards cards were often of poorer quality than earlier cards. There were fewer greetings postcards during this period, but scenics, events, and other types of cards remained popular.
Linen Era (1930 - 1944): There are lots of linens out there. A new printing process allowed use of a high rag content paper with a linen look. If you look closely at these cards, you can see a weave texture in the paper. This new process also allowed for the use of bright, gaudy ink colors, resulting in very vivid, but somewhat unnatural coloring of the postcard pictures. Some linens were printed with a white border and other were printed "full bleed" - with colors extending to the outside edge of the card. Curt Teich, a Chicago postcard publisher, flourished during this era.
Although linen cards may seem abundant to the collector, there were actually fewer of these cards printed than in earlier eras. Postcard collecting was not a popular hobby during this period and few people kept postcard albums. Many linen postcards were disposed of after being received.
Photochrome Era (1945 - Present): The photochrome, or chrome postcard is the type of postcard in use today. The first cards printed with this process were introduced by the Union Oil Company in their Western service stations in 1939. Photochrome cards feature colorful photographic images, but should not be confused with Real Photo postcards. The photochromes are reproduced through a printing process, while real photo postcards were actual photographs printed on special postcard sized photographic paper.
Mid-20th century US postcards The Great White Liner "South American," Chicago, Illinois, circa 1915-1930. Curt Teich & Co. postcard 103504.Linen postcards were produced in great quantity from 1931 to 1959. Despite the name, linen postcards were not produced on a linen fabric, but used newer printing processes that used an inexpensive card stock with a high [...]
We have purchase a huge collection of postcards and we are working diligently to get them up for you. So have a great time traveling the world right through our website. Have a great Day !!!
We have just added a nice set of 1972 and 1968 Advertisements. There are some great sports items and some great suntan lotion ads. Check them out and HAVE A GREAT DAY !!!Advinatgeplus.com
We are having a great time adding an amazing piece of Americana. The postcards coming are from worldwide but mostly from the USA from the 1940's to the 70's. Do you remember where you went ot vacation when you were young well keep checking us out because it will probably be popping up. Thanks for checking [...]
Adding a nice batch 1950 Advertisements these would be great for decorating, framing etc. Why use a reprint when you can get the real thing from back in the day for a great price
We are currently adding an amazing postcard collection that we have found in our many travels throughout the world. Come check it out and have fun traveleing the world with us.Paper Pickers
We have recently been getting some great new customers and we are really excited !! So here is a present to the great customers out there and for all of you who can't decide if you want that unique gift for that special someone
Christmas is not that far away check out the load of Christmas ads from the past pulled with memories from the December 1950 Ladies Home Journal.
Definition of EphemeraEphemera (singular: ephemeron) is any transitory written or printed matter not meant to be retained or preserved. The word derives from the Greek, meaning things lasting no more than a day. Some collectible ephemera are advertising trade cards, airsickness bags, bookmarks, catalogues, greeting cards, letters, pamphlets, postcards, posters, prospectuses, defunct stock certificates or [...]